ABOUT US
OUR STORY
Welcome to Rem Rei (Pronounced Rem-Ry), the destination for streetwear for boys. As a mum of two boys — Remy and Reilly — I was constantly frustrated by the lack of stylish, high-quality clothes for them. Everything was either too covered in stupid images (dinosaurs, play station or characters), poor quality, or looked cheap.
I wanted more.
Clothes that looked great, lasted longer, and still felt like them.
So I created REM REI Kidswear — named after my sons — to bring affordable luxury streetwear to boys who want to move with confidence and style.
What Makes REM REI Different?
Limited Edition Drops
Every piece is produced in small batches — once it's gone, it's gone. No restocks. Just exclusive, standout style.
Mum-Designed, Kid-Approved
Tested on real kids (mine!) and built to handle school runs, sofa dives, and everything in between.
Soft, Strong & Stress-Free
Fabrics that hold up in the wash. No fading. No fuss.
💸 Luxury Without the Price Tag
We keep it premium — but never overpriced. Just honest value for hard-working parents and cool kids.
What Parents Are Saying
“My son lives in his REM REI tracksuit. It’s comfy, stylish and washes so well. Can’t wait for the next drop!”
— Aisha, mum of 2
“Finally, a boys’ brand that gets it. Stylish AND practical.”
— Claire, Hackney
From Playground to Parties
Our signature tracksuit blends streetwear style with all-day comfort — perfect for kids who are always on the move.
✔ Ages 4–12
✔ Easy sizing
✔ Dress it up or down
Join the REM REI Style Club
Want to be first in line for new drops and get exclusive offers?
Sign up and get 10% off your first order — just for our style-conscious parents.